Hi,
I’m Kayla.

SERVICES

Helping your business understand the ever-changing digital ecosystem.

Digital strategy is never a one-size-fits-all endevour. Every project has specific goals, budgets, and key customer profiles. Knowing what strategies are available and when to use them saves time and valuable resources for projects of any size.

DESIGN

Fluent in Photoshop, InDesign & Illustrator. Obsessed with colour, layouts and accessible design. Digital, print and physical product design.

DEVELOPMENT

Front-end developer experienced with the most popular CMS systems such as Squarespace, Shopify, Wordpress and Webflow.

COPYWRITING

Heavyweight narrative, sales and journalism copywriter. Technical documents, blog posts, business plans and more.

MARKETING

Certified full-stack online marketer specialising in PPC, email, social media and content strategy.

ABOUT

Creative and curious - with a global perspective on how to tackle technological business challenges.

To me, digital strategy is more of an art than an exact science. Time and time again, I've seen that what works beautifully for one company is entirely incompatible with the next. My main focus is finding custom solutions for projects big or small using proven analytics, great design and human co-operation.

Through starting my own businesses and working closely with independent entrepreneurs, I picked up on the need to better understand the vast array of tools on the market allowing us to accomplish more with less resources. Starting with social media, email marketing and copywriting, I then moved on to graphic design, front-end web development, SEO, and Google Ads. Diving deeper into digital, it became clear that each element functions as part of a complex, interdependent ecosystem. Using the principles and methodologies of Lean Six Sigma I always seek to first understand a process before considering what we can do to improve it.

A decade of working internationally for companies in North America, Europe, Australia and Asia has given me an acute understanding of how subtle distinctions in culture and habits can make all the difference in reception of your efforts when trying to reach a global audience.

The digital landscape changes so frequently that the only enduring strategies can be those that incorporate flexibility and embrace change as a fundamental priority. The opportunities for digital are endless, and crafting a game-plan can be both sustainable and enjoyable for everyone involved. I look forward to meeting you! ⚡

SKILLS

Key skills include: creating digital products, e-commerce, front end web development, process management and communications.
  • 2009

    2009 - 2013 Working for companies in Canada such as Pie Media Group and Central Ontario Broadcasting gave me a high level of media and communications experience.

  • 2013

    2013 - 2016 Working between Barcelona and Melbourne as an online marketing consultant, start-up strategist as the leader of our digital agency, Compound.

  • 2017

    2017 - 2019 Living and working in Stockholm as a front end web developer, graphic designer and global eccommerce specialist.

  • 2020

    2020 Further developing my technical, language and leadership skills leading a global remote digital agency.

  • PHOTOSHOP
  • ILLUSTRATOR
  • GOOGLE ADS
  • FRONT END DEVELOPMENT
  • COPYWRITING
  • EMAIL MARKETING
  • LEAN SIX SIGMA
  • SOCIAL MEDIA

CONTACT

Current City - 📍BARCELONA, SPAIN

If you're interested in getting help with a project or just want to connect, drop me a message and I'll get back to you ASAP. I'm currently based in Barcelona for the forseeable future thanks to COVID-19 but am happy to travel in the future and/or work remotely. Nice to meet you ✌️